”White comfort”, 2012
White comfort is a dress made of sanitary napkins. It was created with the purpose of giving women better self-esteem the days of the month when they prefer to be invisible.
Aim: The concept is supposed to be the basis of a campaign where young fashion designers and stylists compete creating the most beautiful creations using sanitary napkin and tampons. By highlighting products that for many people are associated with something disgusting, there is room for discussion.
